damian stewart

The Artvertiser is a hardware device and software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to 'recognise' individual advertisements so they can be easily replaced with alternative content, like images and video.

Rather than refering to this as a form of Augmented Reality technology, we consider The Artvertiser an example of Improved Reality.

The project was initiated by Julian Oliver in February 2008 and is being developed in collaboration with Damian Stewart. It has appeared in full working form in street exhibitions in Berlin as part of Transmediale 2010, in Brussels for the Europe wide Media Facades Festival, in four inner-city walks during Rotterdam's Image Festival, and in Helsinki in 2011 during a workshop hosted by m-cult.

More at The Artvertiser website.